As a ClickFunnels user, I hear it all the time — “Websites are dead!”
And I have to agree — the unchanging informational landing page is not what people gravitate towards anymore if they want to do business. ClickFunnels has created sales funnels, a guided digital path that will lead to sales, but that’s not what I’m focusing on today.
The website may be dead, but the blog is not. The blog landscape has changed radically in the last 15-20 years, going from personal journals to sources of information and sometimes a place of community.
But even the communities have shifted, thanks to Facebook, and now making a blog profitable is a delicate balance between informative posts and interacting with your audience on the platform they use most.
So does that mean the blog is gasping out its last breath? Of course not! Blogs are powerful tools that will stand the test of time for one reason alone: they are evergreen.
Once a blog post is written and hosted, it remains in the vast labyrinth of the internet, searchable with the right keywords forever, until the day it’s taken down or until the internet implodes.
So what does this mean for your business?
It means that if you have valuable information to share with potential customers, a blog is a great way to do it. It doesn’t have to be flashy — just straightforward and easy to find.
Here are a few other reasons to have a business blog:
A blog can establish you as a brand authority – https://www.cbo.me/blog/5-powerful-benefits-of-blogging-for-your-small-business
A blog can lead to sales conversions – https://www.lyfemarketing.com/blog/blogging-for-business/
A blog can help you advertise – https://www.prismglobalmarketing.com/blog/7-reasons-why-blogging-is-important-to-your-business
How has blogging affected your business? Drop down in the comments and let us know!